There's a marketer in the box!

Over 10 years in digital marketing, turned into practical guides to help tradespeople win more work.

Hi, I'm Tom. The human behind marketing-in-a-box

I've spent 10+ years working in digital marketing, helping various industries and businesses attract customers, improve their websites and get more from their advertising.

My work spans Google Ads, paid social, conversion rate optimisation (CRO), email, and creative campaigns. I've seen what goes into marketing that works, and how confusing it can feel when you're trying to do everything yourself. So, I wanted to put my experience into easy-to-use guides for tradespeople who value their time and business.

That's why I created Marketing-in-a-box.

I've spent 10+ years working in digital marketing, helping various industries and businesses attract customers, improve their websites and get more from their advertising.

That's why I created Marketing-in-a-box.

Good marketing shouldn't be complicated

Running a trade business is already a full-time job. Finding new customers, managing enquiries, and keeping the work coming in leaves little time to figure out keywords, advertising campaigns, or what to post on social media.

You shouldn't need to hire a budget-draining agency just to get started.

Marketing-in-a-box offers affordable, real-world marketing experience in a single, trade-specific guide designed to help tradespeople take control of their own marketing.

Inside, you'll find practical advice, ready-to-use templates and examples, campaign ideas and clear steps you can put into action today, without the jargon or hefty agency fees.

Once it's yours, you can use it forever. You get full access to extensive, up-to-date marketing knowledge you can use again and again to boost those numbers and increase revenue.

You shouldn't need to hire a budget-draining agency just to get started.

Marketing-in-a-box offers affordable, real-world marketing experience in a single, trade-specific guide designed to help tradespeople take control of their own marketing.

Inside, you'll find practical advice, ready-to-use templates and examples, campaign ideas and clear steps you can put into action today, without the jargon or hefty agency fees.

Once it's yours, you can use it forever. You get full access to extensive, up-to-date marketing knowledge you can use again and again to boost those numbers and increase revenue.

Get more work.

Find the guide for your trade and start building a marketing plan to attract more customers.

Find your trade

Who are these guides for?

They’re built for self-employed tradespeople and small trade businesses who want a simple, practical, and affordable way to market themselves and win more local work.

Do I need any marketing experience?

Not at all. Everything is written in plain English with clear steps, examples and ideas you can put into action straight away.

What’s included in each guide?

Each 26-to-30-page guide is easy to read and covers the essentials: local search, offers, advertising, content ideas, weekly tasks and simple campaigns tailored to your trade. Throughout the guide, you will find multiple ready-to-use templates included to help you on your marketing journey.

Do I need to hire an agency as well?

No. The guides are designed to help you handle the basics yourself, so you can make progress without paying ongoing agency fees.

These guides provide marketing ideas, templates and educational guidance. It does not guarantee advertising results, rankings, enquiries or sales. Every market and business is different. Keywords, advertising costs and campaign performance should always be checked against your own location, budget and data. Only use qualifications, registrations, reviews, guarantees, pricing, response times or other claims where they genuinely apply to your business.